Digital Marketing

Digital marketing is critical if you have an online presence.  Like traditional brick and mortar stores, you need to let people know you exist when you are online.  Unlike traditional brick and mortar stores, the likelihood of someone finding your store while browsing is not very good.

There are many different digital marketing methods.  An alternate terminology is online marketing (though, there is a slight difference).  To reach your audience, you need to find the right the right methods to offer your product, service, or information.

Social media marketing is one of the most common forms of digital marketing today.  Thanks to the smartphone, the online world is now available to the majority of the population (at least in higher developed countries).  To learn more about social media marketing, visit our page dedicated to that topic.

Email marketing is one of the least expensive methods (after you collect emails) to market.  Of course, like all marketing strategies, you need to know the right tools and methods to make this inexpensive.  To get started with email marketing, review the page dedicated to that topic.

Search Engine Optimization (SEO) is an online digital marketing method that outlines the strategies for helping your pages rank on the first page of search engines.  This is best for online businesses but local businesses can also benefit from SEO strategies.  SEO methods are also great for increasing conversions when you follow the SEO techniques.  To get a better understanding of SEO, check out the page dedicated to that topic.

Video marketing is a popular method of driving traffic from channels like YouTube and Vimeo.  A video is almost mandatory in many niches and industries.  Using video for marketing can help you improve conversions, lower the cost of ad spend, and reach different audiences.  To learn more about video marketing, visit the page dedicated to that topic.